iPinYou is organizing the global RTB (Real-Time Bidding) bidding algorithm competition (http://contest.ipinyou.com/), kicking off on April 1, 2013. This is where computational advertising meets BigData. The purpose of this competition is to further improve the performance of the bidding algorithm, stimulate the interest of research and development of RTB bidding algorithms in the whole data science community, and speed up the growth of RTB-enabled display advertising ecosystem. In the end, iPinYou expects this competition will help iPinYou serve our advertisers better. There are RMB 1,060,000 prize for this competition.
iPinYou also releases the data set for researchers who are interested in computational advertising. Currently the competition has been directly applied or adapted as course projects in Peking University, Princeton University, and University of California at Santa Cruz.
iPinYou prepares a submission section of the official iPinYou Global RTB Bidding Algorithm Competition website (http://contest.ipinyou.com/submission.shtml). It contains a walkthrough of how to submit your bidding algorithm. You can also see the example submission code at Github https://gist.github.com/iPinYou/a5acfc29e0d319eba2c1 The currently top ranking team has the score 1699. Feel free to send any questions or comments to dsp-competition@ipinyou.com.
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